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Roche - Kadcyla

Faena Arts Center


  • DATENovember 28, 2013


For the presentation of a new product by Roche Laboratories, we set up a panoramic development that referred to the aesthetics of the brand. For the cocktail moment a panoramic video was projected on a wall at the reception area so as to make the attendees feel as if they were in the middle of a natural environment.